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Peloton Stock Prices Plunge After Premiere of ‘And Just Like That’

This article contains a major plot development in the first episode of “And Just Like That,” the reboot series of “Sex and the City,” on HBO Max.
Following the premiere of the first episode of “And Just Like That,” the revival series of “Sex and the City,” stock prices for Peloton have plummeted.
In the episode, called “Hello It’s Me,” the reboot kicks off with its main characters, Carrie Bradshaw, Miranda Hobbes and Charlotte York Goldenblatt, meeting up for lunch after experiencing the lockdown of the COVID-19 pandemic.
The episode lurches to a shocking conclusion with the sudden death of Carrie’s longtime partner and husband, John James “Mr. Big” Preston, after he finishes his 1,000th at-home Peloton ride. Carrie returns home from Charlotte’s daughter Lily’s piano recital to see a dying Big looking frail in the bathroom after suffering a heart attack.
“And just like that, Big died,” Carrie said in the narration.
The first two episodes were available to view by Thursday, and by later that day, shares for Peloton closed down at $40.70, a drop of 11.35 percent. By Friday morning, it seemed shares continued to decrease down more than 5 percent in midmorning trading.
A still from “Sex and the City 2.”
On Thursday,

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