KeyBanc Capital Markets analysts expect the golf industry to get a “Tiger boost” from Tiger Woods’ Masters win over the weekend. “Bottom line, we believe we have enough evidence to have reasonable confidence that Tiger Woods’ success is good for industry sales, which is a favorable development as the industry faces tough compares in 1H19, and at the very least should bode well for investor sentiment around the health of the industry,” the note says. This is Woods’ first major win in 11 years, and President Trump tweeted that he intends to award Woods the Presidential Medal of Freedom. Soon after the win, Nike Inc. , a Woods sponsor, released an ad, though the brand moved away from the golf business in 2016. And Sports Illustrated has a feature on Woods’ comeback. Nike stock is up 0.8% in Monday trading, and has rallied 17.2% for the year to date while the Dow Jones Industrial Average is up 13% for 2019 so far.
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