According to Pixalate’s research, Google AdExchange has the most prominent web SSP market share in Spain (33%), Germany (29%), the UK (23%), and France (20%); Xandr Monetize is No. 1 CTV SSP in market share on Roku devices in the UK (28%); Verve is No. 1 in UK on both Apple App Store (27%) and Google Play Store (72%) apps
London, Dec. 12, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2024 EMEA Supply-Side Platform (SSP) Market Share Reports for the United Kingdom, France, Spain, and Germany. The reports reveal SSP market share across CTV, Mobile Apps, and Web.
The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
In addition to the UK, France, Spain, and Germany reports, Pixalate released SSP market share rankings for the U.S., Canada, Mexico, Brazil, China, Japan, Singapore, and India.
Web SSP Market Share Leaders in EMEA
| Rank | UK | Germany | Spain | France |
| 1 | Google AdExchange (23%) | Google AdExchange (29%) | Google AdExchange (33%) | Google AdExchange (20%) |
| 2 | AdaptMX(10%) | Outbrain Inc. (13%) | Seedtag (16%) | Actirise (11%) |
| 3 | The Ozone Project (6%) | Adaptmx (7%) | Outbrain Inc. (8%) | Outbrain Inc. (10%) |
Mobile App SSP Market Share Leaders in EMEA
Apple App Store
| Rank | UK | Germany | Spain | France |
| 1 | Verve (27%) | LoopMe (31%) | Index Exchange (30%) | Verve (48%) |
| 2 | LoopMe (26%) | Google AdExchange (28%) | LoopMe (26%) | LoopMe (28%) |
| 3 | Digital Turbine (19%) | PubMatic (23%) | Verve (25%) | Digital Turbine (28%) |
Google Play Store
| Rank | UK | Germany | Spain | France |
| 1 | Verve (72%) | Verve (57%) | Verve (59%) | Verve (68%) |
| 2 | Algorix (6%) | Google AdExchange (10%) | Google AdExchange (11%) | Mintegral (10%) |
| 3 | Google AdExchange (5%) | LoopMe (8%) | Mintegral (8%) | InMobi (5%) |
CTV SSP Market Share Leaders in EMEA
Roku
| Rank | UK |
| 1 | Xandr Monetize (28%) |
| 2 | Nexxen (27%) |
| 3 | Filmzie (21%) |
Amazon Fire TV
| Rank | UK | Germany |
| 1 | Xandr Monetize (49%) | Magnite (65%) |
| 2 | FreeWheel (19%) | VFR (26%) |
| 3 | Wurl (14%) | FreeWheel (7%) |
Samsung Smart TV
| Rank | Germany |
| 1 | OpenX (49%) |
| 2 | Magnite (18%) |
| 3 | PubMatic (11%) |
To compile the research in this series, Pixalate’s data science team analyzed over 1.2 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 4.5 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 2.2 billion impressions on desktop and mobile web traffic in September 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.
Download the SSP Market Share Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
CONTACT: Nina Talcott ntalcott@pixalate.com
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