North America non-alcoholic wine and beer market is expected to witness CAGR of 6.5% from 2019 to 2025 owing to significant investments in R&D for the development of better ales using more efficient and sustainable manufacturing processes such as reverse osmosis and dealcoholization.
Selbyville, Delaware, July 11, 2019 (GLOBE NEWSWIRE) — The non-alcoholic wine and beer market is poised to hike from around $20 billion in 2018 to over $30 billion by 2025, according to a 2019 Global Market Insights, Inc. report. Improving standard of living along with growing consumer awareness about health benefits will primarily drive the global market growth.
Stringent regulations coupled with major health concerns among athletes owing to excessive alcohol intake will stimulate the non-alcoholic wine and beer market penetration. In addition, expansion in digital media including major influence of social media pertaining to health effects associated with excess alcohol consumption has influenced the consumption patter.
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Stringent regulations on alcohol consumption in Islamic countries such as Iran, Egypt, Libya, etc. will positively influence non-alcoholic wine and beer market growth. Middle east accounts for almost a third of worldwide sales of alcohol-free beer. Demographic trends including potential consumer base from young population will support the industry development. For instance, majority of the population in Iran is aged less than 30 years, displaying high potential for the market growth.
Beer segment accounted for more than 60% non-alcoholic wine and beer market share in 2018. Increasing need for healthier lifestyle coupled with the benefits of non-alcoholic beer are augmenting the product demand in Europe and North America. Increasing product scope and adoption among consumers owing to need for maintaining a social status will supplement the segment demand. High religious considerations among the Muslim community is anticipated to fuel the industry growth over the projected timeframe.
Wine segment is expected to witness CAGR over 8% up to 2025. Increase in consumption of mocktails during festive period or in non-alcoholic party drinks will boost the product consumption rate. Shifting consumer preference towards exotic flavored wine and rising disposable income are the major factors supporting product sales. Increasing penetration of premium brands by wine manufacturers and robust expansion of distribution network is likely to foster the market expansion.
Browse key industry insights spread across 908 pages with 1424 market data tables & 14 charts & figures from the report, “Non-Alcoholic Wine and Beer Market” in detail along with the table of contents:
North America non-alcoholic wine and beer market is expected to witness CAGR over 6.5% up to 2025. Wine and beer segment have witnessed tremendous growth in North America owing to the significant investments in R&D for the development of better ales using more efficient and sustainable manufacturing processes such as reverse osmosis and dealcoholization. Growing broad range of preferences and options coupled with the addition of various types of flavors, color, and aroma will further penetrate the product scope over the forecast timeline.
Europe is dominating the industry share owing to varied products availability, changing consumer preferences, established distribution channels, and large number of manufacturers. Growing tourism industry accompanied by new product developments in the region are among key supporting factors for industry growth. Portfolio expansions among manufacturers & distributors to offer non-alcoholic drinks mostly targeting sportsmen, athletes, and Islamic population will drive the market growth.
Global industry share is moderately fragmented with the presence of medium and large regional players and multinational corporations. Bernard Brewery, Suntory, Heineken N.V, Carlsberg, Anheuser-Busch InBev, Erdinger Weibbrau, Big Drop Brewing and Moscow Brewing Company are among major non-alcoholic wine and beer market participants. The manufacturers are expected to increase their production capacity, invest in product innovations, mergers and acquisitions, for gaining a competitive share.
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